Mello Finance Ltd.

Privacy Policy

 Updated 13 December 2024

 We respect your privacy and are committed to protecting it through our compliance with this privacy policy (“Policy”). This Policy describes the types of information we may collect from you, and how we will use it in our app and website, including to give you a better, more personalised experience, so please read it carefully.

This Privacy Policy explains how we use your personal information, including the following:

  • where we collect your personal information from;

  • what personal information we collect;

  • how we use your personal information;

  • who your personal information is shared with; and

  • the rights and choices you have when it comes to your personal information

 

1. What this Privacy Policy covers

  • This is the Privacy Policy for the Mello Finance app and our related website, and our social media content (the "App" and “Website”).

  • Mello Finance Limited (referred to in this policy as "we", "us" or "our") is the "controller" under data protection laws. Where we're processing your personal information in relation to our content and/or Site, we're controller of your personal information.

  • Where we refer to "personal information" in this Privacy Policy, we mean information which constitutes "personal data" under the UK version of the General Data Protection Regulation (the "UK GDPR"). This can be any information that directly identifies you (such as your name or email address), but also information that identifies you indirectly or would identify you when pieced together with other information (such as your age, gender, demographic information, IP address, and cookie identifiers/other unique online identifiers).

  • The main purposes we collect and process your personal information are to: show you relevant content and to improve your experience on the App; provide you with the App and the other services (“Services”) you request from us, and communicate with you directly when you've agreed to it, or when the law allows us to do this.

  • To operate the App tools we may sometimes need to share your personal information with other businesses. They'll be responsible for how they process your personal information. They're discussed in this Privacy Policy and in section 7 of our Terms and Conditions.

  • Our App contains external links to other websites that aren't subject to this Privacy Policy. Please do read our Terms and Conditions for further information on external links, as well as the terms and conditions and privacy policy of any website you give your personal information to, as you'll be bound by them. We're not liable for anything that happens if you use them.

 

2. Personal information we collect

The information we collect will depend on how you're using our App and Services and should be clear to you at the time we collect it. We may, depending on the Service, need to get a range of information, such as your name, phone number, marital status, benefit entitlements, income and bank account details. We may also use cookies and other tracking technology to collect information about your online browsing behaviour and any devices you've used to access our App and Website.

 

3. How we collect and use your personal information

We collect and use your personal information to allow you to interact with the App. This includes, without limitation, the following:

3.1. News Feed alerts and emails

When you register to Mello Finance’s News Feed and update email we'll use your email address to send you email updates. This is usually 1-2 times per week, but there may be times when we will email you on a specific topic.

3.2 Length of personal information retention

We will only hold your personal information for so long as is reasonable in relation to providing you with services and news feed updates in which you've provided your consent (which you may withdraw at any time).

3.3. Site personalisation

We may use your personal information to personalise aspects of our App and for market research. If you have agreed to our Terms and Conditions and Privacy Policy, it also means that if you've given us permission, any communication we send to you is appropriate for your needs.

3.4. Contacting you

We may use your personal information to:

3.4.1. Respond to any communications that you've directed at us;

3.4.2. Invite you to take part in polls and other market research activities carried out by us and on our behalf. Any feedback you provide will only be used to improve our App and will not be published. It is up to you whether you want to take part in these activities; or

3.4.3. Award you a prize if you've won a competition we're running.

If you're providing us with another person's personal information you should first ask them to read this Privacy Policy and our Terms and Conditions. By giving us personal information about another person you're confirming that they have given you permission to provide the personal information to us and that they understand how their personal information will be used

 

4. Why do we process your personal information?

We'll only collect and use your personal information (as described in sections 2 and 3) in accordance with data protection laws. Our legal grounds for processing your personal information in the ways described in this Privacy Policy are as follows:

  • Performance of a contract – To provide you with the services you sign up to. 

  • Consent – We'll only collect and process your personal information where necessary and, if we're relying on consent for such processing, if you've consented for us to do so.

Legitimate Interests – We may use and process some of your personal information where we've sensible and legitimate business grounds for doing so. Under European privacy laws there is a concept of "legitimate interests" as a justification for processing your personal information. Our legitimate interests for processing your personal information are:

  • To enable us to provide our services

  • To improve our App. We may use your personal information to undertake demographic segmentation and generate profiling information to help us understand what you might be interested in and for market research. We are always working to make a better App better for you and using your personal information in this way helps us to do this

You've a right to object to our use of your personal information for these legitimate interests, including a right to object to profiling by us (see section 8 below).

  • Legal obligation – We may be required to process your personal information to comply with a legal obligation on us; for example, an obligation to disclose the information to a court or regulator, governmental, compliance or law enforcement agency, or in connection with legal proceedings; or to prevent fraud and money laundering, which might involve disclosure to a fraud prevention agency. We may also be required to process certain personal information about you to respond to (and verify we are able to respond to) a data subject rights request that you have submitted. 

 

5. Use of children's personal information

We don't knowingly collect or store any personal information about children under the age of 16.

 

6. Sharing your personal information with others

We may share your personal information with:

6.1. Our technical partners – For the purposes described in sections 3.3 above, and for the purposes of providing certain services and enabling your interaction with the App and Website

6.2. If required or permitted to do so by law;

6.3. If required to do so by any court, the Financial Conduct Authority or any other applicable regulatory, compliance, governmental or law enforcement agency;

6.4. If necessary in connection with legal proceedings or potential legal proceedings;

6.5. If ownership of all or part of our Site is transferred, in which case any purchaser would only be entitled to use that information in a way consistent with this Privacy Policy; and

 

7. How you can amend your preferences

All emails or other forms of communication directly from us to you will include clear instructions on how to unsubscribe.

 

8. Your information rights and responsibilities

8.1. You've certain rights under data protection legislation in relation to the personal information we hold about you:

8.1.1. Right to access – The right to a copy of the personal information we hold about you. We'll ask you to describe the information you require, as well as letting us know about any other email addresses you've used on our App, to enable us to trace your personal information. Depending on the nature of your request, we may also ask you for your full name, your date of birth and your full address and documents to allow us to verify your identity. Requests for copies of your personal information will be dealt with within one month, unless your request is complicated or if you've made a large number of requests. In these circumstances it may take us longer to deal with your request, in which case we'll let you know;

8.1.2. Right to correct – The right to have your personal information rectified if it is inaccurate or incomplete. Requests for us to correct your personal information will be dealt with within one month, unless your request is complicated or if you've made a large number of requests. In these circumstances it may take us longer to deal with your request, in which case we'll let you know. If we believe that your personal information is accurate, we'll let you know that we won't be amending your personal information and why;

8.1.3. Right to erasure of your information – The right to request that we delete or remove your personal information from our systems. Data protection laws give exceptions to this right which, if applicable, we'll explain in our response to you; 

8.1.4. Right to restrict our use of your information – In some circumstances you can 'block' us from using your personal information or limit the way in which we can use it;

8.1.5. Right to data portability – The right to request that we move, copy or transfer your personal information; and

8.1.6. Right to object – The right to object to our use of your personal information including where we use it for our legitimate interests, or where we use your personal information to carry out profiling to inform our market research and user demographics. If you raise an objection we'll stop processing your personal information unless an exemption under UK data protection law applies, in which case we'll let you know why we're continuing to process your personal information. 

8.2. To make enquiries, exercise any of your rights set out in this Privacy Policy and/or make a complaint please contact info@mellofinance.co.uk 

8.3. If you're not satisfied with the way any complaint you make in relation to your personal information is handled by us then you may be able to refer your complaint to the relevant data protection regulator. In the UK, this is the Information Commissioner's Office.

 

9. Cookies

9.1. We use cookies, web beacons, pixel tags and tracking technology to help improve the functionality and performance of our App and Website.

9.2. The information coming from our use of cookies will be aggregated to provide statistical information about the usage of our App and Website. However, we don't use any information derived from cookies, nor any IP addresses we collect, to identify any individual user.

 

10. Where we store your personal information

10.1. Keeping information about you secure is very important to us so we store and process your personal information in accordance with the high standards required under data protection laws. It might sometimes be necessary for us or our suppliers to transfer your personal information outside of the UK either within the European Economic Area (EEA); or outside of the EEA. However, we will only transfer your personal information out of the UK to a jurisdiction which has not been determined by the UK Government as being "adequate" for data protection purposes if we have put in place appropriate safeguards and protections as stated under UK law, for example by the use of a data-transfer agreement incorporating either the UK's international data transfer agreement or addendum, which have been approved by the UK Government in accordance with the UK GDPR and Data Protection Act 2018.

 

11. How long do we keep your personal information?

We'll only hold your personal information on our systems for the period necessary to fulfil the purposes outlined in this Privacy Policy and/or in cases in which you've provided your consent (which you may withdraw at any time), or until you request it is deleted (unless a longer retention period is required or permitted by law).

Generally, you can expect us to keep your personal information while you use the App.  Where you've applied for or purchased products or services via the App we'll need to keep your personal information for longer for accounting purposes – up to seven (7) years following the date on which it is provided to us. If, having registered for any of our services, you don't use them for a reasonable time (which may vary depending on the service(s) you've registered for) we may contact you to ensure you're still happy to receive communications from us.

Even if you delete, or ask us to delete your personal information it may persist on back-up or archival media for legal, tax or regulatory purposes.

 

12. How to contact us

Our Data Protection Officer is the Mello Finance Managing Director.

If you've any queries relating to our use of your personal information or any other related data protection questions, please contact us at info@mellofinance.co.uk

 

13. Changes

We reserve the right to amend or modify this Privacy Policy at any time and any changes will be published on the App and Website The date of the most recent revision will appear on this page. If we make significant changes to this policy, we may also notify you by other means such as sending you an email. If you do not agree with any changes please do not continue to use the App or Website.

 

Effective as of: 13 December 2024